ROADMAP TO A GREAT SURVEY
ROADMAP TO A GREAT SURVEY
ROADMAP TO A GREAT SURVEY
THINKING OF FUNDING SOME RESEARCH BUT NOT SURE?
Commissioning a market survey can be a great investment. Some of the most effective sales and marketing assets are based are based on the voice of the customer. Attention-grabbing headlines and storylines can be used to drive press and social media engagement, and customer insights can help you tune your plans, propositions and messages.
But these benefits don't come automatically. Research projects need to be well planned and executed to get the most from them. Let us walk you through what matters and why on your market research journey.
Be ambitious, aim high
Seek out a diverse set of inputs
Understand your audience(s)
Think
laterally
Get the design right
Make sure your sample credible
Don't just summarise, analyse
Look for engaging stories to tell
Be creative with output
Keep coming back for more
OTHER THINGS TO CONSIDER
Some obvious things we haven’t covered include the source of respondents and how data will be collected. Decisions here will impact costs, timescales and how effectively you can use the output for different purposes. This is why we recommend working with a research partner such as our sister company, Freeform Dynamics, to help you make the right choices and more generally make sure you get maximum impact from your research investment.
Commissioning a market survey can be a great investment. Some of the most effective sales and marketing assets are based are based on the voice of the customer. Attention-grabbing headlines and storylines can be used to drive press and social media engagement, and customer insights can help you tune your plans, propositions and messages.
But these benefits don't come automatically. Research projects need to be well planned and executed to get the most from them. Let us walk you through what matters and why on your market research journey.
Be ambitious, aim high
Seek out a diverse set of inputs
Understand
your audience(s)
Think
laterally
Get the design right
Make sure your sample is credible
Look for engaging stories to tell
Don’t just
summarise,
analyse
Be creative with output
Keep coming back for more
OTHER THINGS TO CONSIDER
Be ambitious, aim high
Seek out a diverse set of inputs
Understand
your audience(s)
Think
laterally
Get the design right
Make sure your sample is credible
Look for engaging stories to tell
Don’t just
summarise,
analyse
Be creative with output
Keep coming back for more
OTHER THINGS TO CONSIDER
Some obvious things we haven’t covered include the source of respondents and how data will be collected. Decisions here will impact costs, timescales and how effectively you can use the output for different purposes. This is why we recommend working with a research partner such as our sister company, Freeform Dynamics, to help you make the right choices and more generally make sure you get maximum impact from your research investment.
Keep coming back for more
Be creative with output
Look for engaging stories to tell
Don’t just
summarise,
analyse
Make sure your sample is credible
Get the design right
Think laterally
Understand
your audience(s)
Seek out a diverse set of inputs
Be ambitious, aim high
Some obvious things we haven’t covered include the source of respondents and how data will be collected. Decisions here will impact costs, timescales and how effectively you can use the output for different purposes. This is why we recommend working with a research partner such as our sister company, Freeform Dynamics, to help you make the right choices and more generally make sure you get maximum impact from your research investment.
OTHER THINGS TO CONSIDER
Commissioning a market survey can be a great investment. Some of the most effective sales and marketing assets are based on the voice of the customer. Attention-grabbing headlines and storylines can be used to drive press and social media engagement, and customer insights can help you tune your plans, propositions and messages.
But these benefits don't come automatically. Research projects need to be well planned and executed to get the most from them. Let us walk you through what matters and why on your market research journey.
